Three reasons veterinary clinics should use two-way texting

Man with cat checking in on phone

An increase in pet ownership during 2020 has led to a rise in the volume of needed veterinary care, resulting in frustrated pet owners and vet staff. Working at an animal hospital comes with challenges, especially since your patients can’t tell you what’s wrong or how they feel. You have to rely on a pet owner’s explanation, and that involves communication.

Besides treating and caring for animals, the goal of a vet office is to make the business run smoothly, and one of the ways to do that is by adding two-way texting between vet staff and pet owners. It can help the logistics for your front office staff while also helping improve the experience for your clients. Below are three reasons to engage your pet owners using two-way texting.

  1. Improve efficiency and save staff time

A phone call requires your undivided attention. While undivided attention is needed for specific tasks like resolving a complaint or explaining pet treatment plans to clients, simple tasks don’t require intense focus. While your staff waits for information – like prescriptions and coordinating time that works with their schedule, they can quickly handle another easy task, like replying to a simple query from another pet owner.

Implementing two-way texting between staff and pet parents allows your team to spend less time on the phone and checking in pets in the lobby. Texting ensures that your front desk staff achieve their peak productivity and complete a more significant number of tasks. With two-way texting, vet staff can send clients digital registration and consent forms to complete, which cuts down on errors and time spent with each client as they bring their pet in.  A 24/7 Veterinary ER in Grand Rapids, MI, implemented ER Express’s Mobile Check-in, reduced their call volume by five phone calls per client, and improved communication by allowing staff to share more frequent updates with clients and avoid “phone tag.”

  1. Meet clients expectations/ improve the experience

With an increased number of pet owners over the past few years, animal hospitals have become overbooked and overcrowded. How veterinary clinics communicate with clients during these times impacts both patient care and client satisfaction. Texting between vet staff and clients enables staff to relay realistic wait times and status updates for their pets. For example, say the clinic is full and won’t be able to treat a dog for another three hours; staff members can inform pet owners via text, so they can wait at home until a staff member says they are ready to give care or, alternately, that treatment has been provided and they can come to pick up their pet.

Pet owners are naturally worried when their animals need care. In a 2019 Frontiers in Veterinary Science Study, most clients expect updates regarding their pets’ treatment status, with 27% preferring to be updated every two to three hours and 35% every four to six hours. Instead of calling the clinic, clients can quickly receive updates on their pet’s triage status, subsequent wait time, health status, and even treatment plans via text. This helps to ease clients’ worries, stay connected and improve their overall experience at a clinic.

  1. Communicate with clients reliably and fast

According to Pew Research Center, around 80% of people own a cell phone, making texting an effective communication option. Texting offers clients a faster, more convenient way to communicate with vet staff. It only takes a few seconds to send a text, eliminating the hassle of calling the office (and waiting on hold if busy) to try and figure out a time to bring your pet in.

Similarly, if you have last-minute updates—if the Vet is running late or had an emergency come in, for example—text messaging may be the best way to notify your client. And, with one-to-one text messaging, clients can respond in real-time to confirm receipt of your message or ask questions.  

Veterinary practices can significantly improve their operations by embracing two-way texting as a communication channel for client engagement. ER Express Mobile Vet Check-in allows vet staff and pet owners to communicate via two-way texting. Mobile Check-in provides efficient communication while minimizing staff tasks and setting expectations for clients. At check-in or after triage, with one click, staff can send messages to clients with estimated wait times for their pet, so they know how long the wait will be. Additionally, if your clinic is trying to minimize having pet owners in the lobby, two-way texting supports virtual waiting, curbside check-in, and queuing processes. 

Click HERE to check out one of our customer success stories where a Vet ER utilized Mobile check-in to reduce call volume, speed up throughput times and improve client satisfaction.

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