How CareWell Urgent Care increased their patient volume by 200%

Solution

As CareWell executed a growth strategy that included adding more locations, it also needed to give patients a tangible reason to make CareWell their destination of choice. In 2015 they turned to ER Express because the online patient scheduling tool, Check-in Express, offered a great market differentiator as well as a more convenient way to access the urgent care.

Delivering on convenience

David Low, CareWell’s Director of Sales & Marketing, made online booking a key call to action for his digital campaigns. Letting patients choose their arrival time and skip the line delivered an experience more convenient than competing clinics where patients had to walk in and sit in the lobby.

Mobile-first access

All parts of CareWell’s website delivered a fast, mobile-friendly experience, including the online booking plug-in. Unlike other vendors, ER Express did not require a “powered by” label, nor did it redirect patients to a third party website — everything happened on the CareWell site, giving David complete control over the user experience.

Giving patients a choice

CareWell capitalized on its 17 locations — it gave patients more choices than all of its competitors. By showing the first available time for all 17 locations on a single page, patients could ‘comparison shop’ across all the urgent care clinics.